The Studio

Atelier Telluride was founded 2021 in Telluride, Colorado - where the nature, mountain air, and vibrant local spirit inspire everything we create. Every stitch is done locally. We value the slowness of the process - choosing intention over haste, craft over mass production.

Meet the Artist

Joanie Schwarz is the creative force behind Atelier Telluride. For over 25 years, she has been known in the publishing world for her portraiture and fine art, with work gracing the covers of Time, U.S. News & World Report, The New York Times Magazine, and The Los Angeles Times.

Her artistic eye—honed through years of capturing human expression and storytelling—naturally evolved into textile work that blends art, craftsmanship, and sustainability. In the studio, Joanie treats each garment as a canvas, layering hand-stitching, paint, and reclaimed textiles to create pieces that feel alive with history and individuality.

Atelier Telluride, located at 215 East Colorado Avenue in the heart of Telluride, is where Joanie continues to explore the intersection of fine art, fashion, and renewal—guided by the same curiosity and compassion that have shaped her career.